Alienation Digital overhauls Bath University websites

Bath University has turned to Alienation Digital to overhaul its portfolio of websites following a tender involving more than 80 consultancies.

Appointed on the basis of credentials and a creative proposal, Alienation is now redesigning 20 departmental websites to visual guidelines created in-house by the university.

Targeting prospective students as well as showcasing business services and research facilities, each departmental site will have a ‘distinctive design’, but offer a visual consistency instructed by the university home page, also designed in-house.

The consultancy says it will have to consider how to create a sense of national and international appeal through the new designs.

Development work began in February and the consultancy is now working with university departments, designers and developers.

Roll-out is expected from April, starting with the humanities department. 

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