The programme sought a refresh as it moved from being an exclusive Channel 4 programme to being shown on both networks.
Appointed by Box Television through a credentials pitch, Artillery began work in February. Creative director Richard Tilley says he followed a brief to evolve the existing brand in a way that would suitably reflect the values of both broadcasters.
For Box Television the new look needs to be ‘glossy and high-end’, says Tilley, and for Four Music it needs to be ‘edgy and abstract’. This has led to a ‘conceptual and ambiguous pop-culture aesthetic’, Tilley adds.
Storyboards and illustration gave way to 3D development before Cinema 4D software – animation and modelling – was used, and special effects and grading were added to sequences.
All on-screen presentation graphics, straplines, functionality graphics and navigation elements have been designed by Artillery, as has a new on-screen logo.
The new work will appear on both channels from this week.