Salvere, which is based in Blackburn, is a Pathfinder mutual that will run some public services as part of the Government’s Big Society plans.
As One was tasked with creating a new identity that conveyed the ‘warmth, zest for life, well-being and accessibility’ of the social enterprise, says As One creative director Joel Rush.
The consultancy picked up on ‘zest for life’ by creating a logo that referenced a peeled orange. The letters ‘s’ and ‘a’ of Salvere have been joined to create a heart shape, to emphasise the idea of caring, says Rush.
He adds, ‘The orange represents the union of both the care giver and patient, unpeeling the life-changing issue to regain and take control of their life, thus get to the fruit through a tough exterior.’