As One creates caring identity for Salvere

Cheshire-based design consultancy As One has created a new identity, website and print materials for Salvere Social Enterprise CIC, an organisation which provides care support solutions for elderly people with disabilities.


Salvere, which is based in Blackburn, is a Pathfinder mutual that will run some public services as part of the Government’s Big Society plans.

As One was tasked with creating a new identity that conveyed the ‘warmth, zest for life, well-being and accessibility’ of the social enterprise, says As One creative director Joel Rush.

The consultancy picked up on ‘zest for life’ by creating a logo that referenced a peeled orange. The letters ‘s’ and ‘a’ of Salvere have been joined to create a heart shape, to emphasise the idea of caring, says Rush.

He adds, ‘The orange represents the union of both the care giver and patient, unpeeling the life-changing issue to regain and take control of their life, thus get to the fruit through a tough exterior.’

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