As One creates caring identity for Salvere

Cheshire-based design consultancy As One has created a new identity, website and print materials for Salvere Social Enterprise CIC, an organisation which provides care support solutions for elderly people with disabilities.


Salvere, which is based in Blackburn, is a Pathfinder mutual that will run some public services as part of the Government’s Big Society plans.

As One was tasked with creating a new identity that conveyed the ‘warmth, zest for life, well-being and accessibility’ of the social enterprise, says As One creative director Joel Rush.

The consultancy picked up on ‘zest for life’ by creating a logo that referenced a peeled orange. The letters ‘s’ and ‘a’ of Salvere have been joined to create a heart shape, to emphasise the idea of caring, says Rush.

He adds, ‘The orange represents the union of both the care giver and patient, unpeeling the life-changing issue to regain and take control of their life, thus get to the fruit through a tough exterior.’

Latest articles

How to become a: copywriter

As part of our series looking at alternative jobs in design studios, we speak to Sam Pollen, head of digital writing at Reed Words, about how he got to where