Phobophobia is, the consultancy says, ‘a visual collection of the things we’re scared of’.
The title itself, fittingly, is the word for ‘the fear of fear’.
The book features clever, humorous and – depending on your own personal phobias – often terrifying representations of occasionally outlandish fears.
Sciophobia, fear of shadows, is represented as shadows:
Arachibutyrophobia, fear of peanut butter sticking to the roof of your mouth, is inscribed on pieces of bread, using peanut butter:
And hippopotomonstrosesquipedaliophobia, the fear of long words, is spread across a petrifying double-page spread – yikes!
Phobophobia is published by Knock Knock, priced at £8.95.