Holmes & Marchant repackages Brothers Cider
Holmes & Marchant has created new ‘premium’ packaging for Brothers Cider, which is marking its fifth anniversary.
According to Brothers, the new packaging uses elements from an early design drawn up by the wife of one of the company’s founders – the four Showering brothers.
The new packaging also uses a range of typefaces, while different-coloured labels on the bottle-necks indicate flavours.
The new packaging is initially launching on the 500ml bottle range of Strawberry, Wild Fruit and Toffee Apple-flavoured ciders, as well as the 7 per cent ABV Festival Pear cider.
The Tutti Frutti flavour has been renamed as Wild Fruit.
The new packaging is set to roll out across Brothers’ full range of bottles and cans over the coming months.
Previous Brothers packaging was designed by Brandopus.
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