The consultancy created a logo based on the halo device over the one numeral, which is used throughout the building’s signage, also designed by Shaw + Skerm.
Shaw + Skerm has been working on the project for about a month, and was appointed due to an existing relationship with the client.
The identity is based on a halo device, inspired by a lighting piece used in the building’s reception, with other interiors elements also informing the look of the branding.
Paul Skerm, Shaw + Skerm creative director, says, ‘When we looked at the space, the sculpted reception wall looked beautiful, and almost imbued a sense of angel wings. We were fortunate that the name of the building lent itself to something quite befitting.’
The branding uses a neutral colour palette and typeface to create something ‘bold and impactful’, says Skerm.
He adds, ‘They didn’t want to “over brand” the whole building, but the space is aimed at designers and architects who might not have thought about having an office in Angel. It’s a high-end, well-developed space.’
The identity will be shown across all building signage, a website and printed collateral, for which Shaw + Skerm was also responsible for the art direction and photoshoots.
Skerm says it is hoped No. 1 Angel will open in the next couple of weeks.