Biblioteque and Moving Brands go mad for peace

Bibliotheque has created a new identity and Moving Brands a new website for Making A Difference For Peace, a not-for-profit organisation set up by Gill Hicks, former head of curation at the Design Council.

The identity will launch today to coincide with a Mad For Peace initiative, taking place in London’s Trafalgar Square and the website will launch next week. A symbolic line will be drawn across the square to encourage the public to Draw A Line under conflict in their immediate world to solve conflict in the wider world.

Hicks, who lost both legs in the 7 July bombings, briefed both groups to make the new look work hard for the organisation.

‘She also asked us to make “peace” a verb – something people should be actively doing,’ says Paul Martin, project manager at Moving Brands.

Bibliotheque director Tim Beard describes the new identity as a ‘semi-irreverent’ response that is engaging and serious, but plays on Hicks’ ‘black sense of humour’.

‘It’s effectively a corporate identity, but not a hard-edged one. The typewriter typeface suggests urgency, but also humour and play,’ adds Beard.

Martin says the website builds upon the ‘simple identity’ to create ‘a more typographical than illustrative site, like a magazine-style website, focused on functionality’.