Pentagram to create Museum of Liverpool identity

Pentagram is designing a new identity for the £72m Museum of Liverpool, which will open in 2010.

The consultancy was appointed following a two-stage tender process which culminated in a six-way pitch at the end of last month. NML received more than 90 submissions from around the world following a public tender request put out earlier this year.

Pentagram will begin work, following a period of bedding in, to devise an international-facing identity that will attract a global contingent. The consultancy’s team will feature lead strategist Simon Paterson and lead partner Angus Hyland.

Phil Redmond, chair of National Museums Liverpool, says, ‘NML and the Museum of Liverpool are world-class and one of a kind, and the Museum of Liverpool is the largest new-build national museum in Britain for over a century.

‘It is important, therefore, to find a suitable image and brand that reflect this. Pentagram has a proven track record on an international stage, as well as a reputation for strategic thinking and an innovative approach.’

The museum is currently using an interim identity, featuring plain sans serif text against a backdrop of the Liverpool waterfront, showing an artist’s impression of the museum.

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  • ricky November 30, -0001 at 12:00 am

    woowww thx for info from

  • Doreen Ravenscroft November 30, -0001 at 12:00 am

    This is fantastic. Pentagram is a great group I love their philosophy on design and have had the pleasure of meeting some of the Austin , Texas team.
    Liverpool is my hubands home town we were on the water front in April. The new construction looks fabulous KUDOS to Liverpool.

  • Joe Walker November 30, -0001 at 12:00 am

    Love everything that’s helping Liverpool back to the glory days!
    Living overseas I would like to see more photos as things develop!
    Love from Joe Walker in San Antonio Texas

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