BBC Learning appointed the rostered graphic design group in March, on the strength of its previous work – most recently for the BBC’s Remembrance campaign.
BBC Learning campaigns project manager Holly Greenland says, ‘It was important to us that poetry be communicated as surprising, and we also wanted a postcard format. You can hold it in your hand, as with a book, and it can feature short excerpts that won’t daunt people.’
Greenland claims that after appointing Premm, she was keen to get illustrator Chris Haughton to work on the project. Premm had worked with Haughton previously for a different client, and had introduced Greenland to his work.
‘Haughton was the right choice for this job because his style is humorous and bold, making it adaptable to poems about love or war,’ says Premm managing director Martin Premm-Jones.
The ten postcards feature short excerpts on their fronts and backs, with a ‘unifying design that makes it clear that they are a set, even though the illustrations are so different’, says Premm-Jones.
The postcards and an accompanying poster will appear in libraries and at festivals from early June.
Red Bee Media created the Poetry Season logo, while the website, which went live last week, was designed by the BBC’s in-house team.