Anywhichway creates Mayday Network site

A new website for The Prince’s Mayday Network has been delivered by consultancy Anywhichway in a bid to encourage UK businesses to reduce their carbon emissions.

The organisation, founded by the Prince of Wales in 2007, previously hosted information for the campaign on Business in the Community’s website.

Anywhichway managing partner David Hopper says, ‘There wasn’t much functionality before. Our brief was to create a new site capable of acting as a network.’

Aiming to attract 10 000 business members by 2012, the site features a tool for companies to track their progress in reaching emission targets, company profile pages and climate change news, information, programmes, initiatives and events.

A networked social media feature will be developed – allowing member companies to communicate – along with a blog.

‘The social network will be like Linked In, but covering the business of Green issues. They’ll even be able to create groups,’ says Hopper.

The site, which can be found at, has been created with a clean user-friendly design in mind, Hopper adds. ‘We’ve used illustration to make it professional but not terribly corporate, because it needs to appeal to large and small businesses,’ he says.

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