Jenner has already worked on two other Penhaligon stores using the location of each to inform the design.
Looking to ‘sensation design’, Jenner says the new store, which opens on 21 January, conjures ‘the relationship between emotion luxury and craft.’
Tudor, Gothic and Regency revival have also been referenced with Jenner taking note of the ‘architectural heritage’ of Regent Street, he says.
The main reference point though has been Edwardian, with Jenner looking to King Edward VII who he says ‘wanted to move away from dictatorial and moralistic Victorian’ values in favour of ‘more fun and colour.’
Materials include wood paneling in marquetry ‘but using patterned rather than illustrative designs’, laser-cut brass fretwork, sandblasted mirror, Chesterfield-style padded walls, and an encaustic cement tile floor.
Within the padded walls chamfered light boxes have been integrated, and above ceiling roses inspired by Westminster Cathedral sit within a ‘Tudor fretwork ceiling’ from which ‘Brighton Pavilion Onion Dome’ chandeliers will be suspended.