Coy Communications designs cover campaign for Lürzer’s Archive

To avoid light-fingered readers pinching its latest editions, ad mag Lüerzer’s Archive is issuing readers a series of unappealing alternative covers.

Cock Handler
Spreadsheet Enthusiast

Conceived by ad group Leo Burnett and designed by consultancy Coy Communications, the new Crap Covers sleeves come with every new subscription.

Cock Handler
Account Man Monthly

Coy’s director Mark Denton played magazine art director and worked with Coy photographer/director Fern Berresford and typographer Kate Henderson on the anti-design project.

Cock Handler
Cock Handler

Berresford says, ‘Hands up who would want to half-inch Bucket Collector, Doily News, Account Man Monthly, De-Worming World, Spreadsheet Enthusiast, or Cock Handler…we thought not.’

Cock Handler

They’re all rather good, but we’re particularly taken with De-Worming World, which comes with the cover line, ‘The Gloves Are Off (do you prefer it without gloves).’

Cock Handler
Daily News

Berresford got to experiment with different photography styles for each cover and shot the whole set in one day, although some were more painstaking then others.

‘Getting a pug to look back with its arse to camera is quite difficult,’ she says.

Cock Handler
Bucket Collector

The set of Crap Covers are being offered to subscribers now but will launch as a campaign at creative industry festival Cannes Lions next week. 

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  • Peter Richardson November 30, -0001 at 12:00 am

    Brilliant idea, brilliantly executed and very funny.
    Sign me up for Cockhandler.

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