Designer Pudsey 2012

Children in Need has released its Designer Pudsey 2012 collection, which sees imaginative re-workings of Pudsey Bear by fashion houses including  Mulberry, Burberry and Alexander McQueen.

Alexander McQueen
Alexander McQueen

Consultancy Fivefootsix has designed branding, packaging and exhibitions at London and Manchster Selfridges stores, which will host the ursine creations.

Tom Ford
Tom Ford

Every conceivable material has gone into the bears, from suede to Swarovski crystal and stylistically, as you can see, interpretations vary from the likes of Gucci’s equestrian effort to Burberry’s gent; although we think they’ve all overlooked a Children in Tweed opportunity.

Burberry
Burberry

Fivefootsix, which has also worked on The Children in Need brand, has designed the logo and all collateral for the 2012 Collection.

Designer Pudsey, designed by Fivefotsix
Designer Pudsey, designed by Fivefotsix

This includes Selfridges in –store graphics, packaging for limited edition 25cm bears and leaflets.

Designer Pudsey, designed by Fivefotsix
Designer Pudsey, designed by Fivefotsix

 Fivefootsix says, ‘We’re still busy working on exhibition design for the main auction at Christie’s in November, invites, the auction catalogue and a special book about the whole event.’

Designer Pudsey, designed by Fivefotsix
Designer Pudsey, designed by Fivefotsix

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