The updated roundel logo uses the company’s ‘Railings’ and ‘White Tie’ colours, alongside Bembo and Gill Sans typefaces.
The single-line version of the identity has also been updated, to include the strapline ‘craftsmen in paint and paper’.
Farrow & Ball says it was looking to develop its identity as part of an international expansion. Sarah Cole, marketing director at Farrow & Ball, says, ‘We wanted to ensure all consumer-facing Farrow & Ball identities were consistent as we expand the brand overseas.’
Greg Vallance, creative director at Holmes & Marchant, says, ‘Farrow & Ball is an inherently classic, British brand so it was vital we found the balance between respecting this cherished heritage and updating an identity in keeping with Farrow & Ball’s global expansion plans.’
A spokeswomen for Holmes & Marchant says the consultancy is also working on packaging and other designs, which will be unveiled soon.