Landor rebrands international business school

Landor has created a new identity for the Belgium-based international Vlerick Business School.

Old and new branding
Old and new branding

The consultancy was appointed in May and tasked with developing a new identity for the institution, which was formerly known as the Vlerick Leuven Gent Management School.

The rebrand aims to support international expansion for the school, which has campuses in Brussels, Ghent and Leuven in Belgium and St Petersburg in Russia.

Wall graphic
Wall graphic

Vlerick’s dean, Philippe Haspeslagh, says, ‘Vlerick is well-known in Belgium but is yet to be discovered by a broader business audience.

‘We need the brand to catch up with the reality of how we have evolved, highlighting our campus in Russia and our MBA alliance with the Peking University in Beijing, China.’

Umbrellas
Umbrellas

Landor says the new identity is inspired by the ‘vitality and energy’ of the school’s students.

John Stanley, design director at Landor, says the consultancy has developed a ‘vivid and courageous brand solution, that really expresses their ambition to reinvent the idea of a business school for today’s world.’

Brochure
Brochure

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