Lumsden Design creates jewellery centre in a barn

Lumsden Design has created a two-floor jewellery design centre for jeweller Harriet Kelsall in a 600m2 barn in rural Hertfordshire.

Jewellery centre

Kelsall has been based on the site for around 10 years, and Lumsden was briefed to convert the barn into a retail and design centre, featuring design consultation areas, a goldsmiths’ viewing area, a coffee shop, a flexible working area and a jewellery-themed garden.

Lumsden creative director Callum Lumsden, who has previously worked on retail designs for Kelsall, says, ‘We’ve opened the whole thing up, so, for example, there are lots of visual merchandising opportunities at the front, and you can walk upstairs to where the designers and the goldsmiths are working.’

Jewellery centre

He adds, ‘Harriet’s entire business is about story-telling; the stories told by her clients are the core inspiration for her jewellery designs.

‘We wanted to design an immersive environment which tells the story of how her business works, highlighting every aspect from the sketchbooks used by the designers through to allowing customers to view the goldsmiths crafting the jewellery.’

Jewellery centre

Lumsden says the consultancy stripped away plasterboard and other interventions to expose the structure of the barn, and used natural materials such as English oak and fabrics.

The new centre is set to open this week.

Jewellery centre

Latest articles