Magpie brands National Prison Radio

Magpie Studio has created a new identity for the National Prison Radio network, and a series of communications designed to appeal to inmates and their families.

The new NPR identity by Magpie Studio alongside the PRA identity, also designed by Magpie
The new NPR identity by Magpie Studio alongside the PRA identity, designed by Magpie in 2008

The pro-bono project come on the back of Magpie’s branding of parent charity the Prison Radio Association in 2008. 

An award-winning education charity, the PRA runs NPR in partnership with the National Offender Management Service. The service is available to prisoners across England and Wales directly to their cells through their TVs. 

National Prison Radio communications by Magpie Studio
National Prison Radio poster

The final lock-up identity for NPR is ‘very much in keeping with the original marque we created four years ago,’ according to Magpie creative partner Jamie Elull, who says, ‘The branding has stood the test of time and still encompasses what the PRA does, so their Chief Executive Phil Maguire felt the new national network should feel very much a sister brand’.

The PRA aims to change prisoner’s lives through radio. Magpie has created branding to demonstrate the NPR’s outreach to inmates and their families.

National Prison Radio communications by Magpie Studio
Designed for an audience with limited literacy, the posters aim to communicate two messages with one image

Elull says, ‘We were asked to create a set of visually arresting posters which could communicate without words; due to an audience with limited literacy. Our approach was to use duel imagery, which communicated two messages in one image.

‘We then styled the poster campaign to feel slightly subversive, with a concrete background. And paired this with Steven Bonner’s lovely stencil face Muirside, which we’re using as NPR’s headline typeface.’

National Prison Radio communications by Magpie Studio
The concrete background is used to add a subversive edge

The poster campaign goes live in prisons next week and Magpie will continue to work with NPR to roll out further prison-side communications. 

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  • Mark Roberts November 30, -0001 at 12:00 am

    On the surface the ‘Banksy’ style graphics are seductive, but i think the use of bars in the logo and the general graffiti style sends out the wrong negative message about prisons pandering to the old cliches.

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