News in brief round-up

A round-up of this week’s news in brief.

Ron Arad's Zipflop shoe for the FitFlop

Ron Arad

has created the new Zipflop shoe for the FitFlop footwear company. The shoe is formed from two panels that zip together to create a soft leather form, and features Fit Flop’s ‘ergonomic Microwobbleboard midsole.’

Code Computerlove has designed a new website for inkjet printing and color photographic processes Ilford. The consultancy has introduced a new Find a Product tool to help

Code Computerlove's Ilford site

customers decipher the right product for them from the broad portfolio of brands offered by Ilford including Galerie, Ilfochrome, Omnijet and BioMedia. Customers can then easily locate the nearest stockists and distributors through an all-new Where to Buy section.

Carpet Fresh

Chilli UK has created new branding and packaging for Carpet Fresh carpet and upholstery freshening range, formerly known as No Vac. The brand will sit within parent company carpet care brand 1001, and is also introducing new fragrances from this month.

Cheltenham-based consultancy Nerv has created a new website for builders merchants Bence.  The new site shows Bence product information, allows customers to set up

online accounts and provides information about the history of the company. It features a bespoke content management system to allow content to be updated by the Bence marketing team. It’s hoped an e-commerce feature will be added in future.

Consultancy  Fold7 has created a new website for British clothing label Sunspel. According to Fold7, the new e-commerce site ‘articulates the brand¹s modern aesthetic and aligns Sunspel with the luxury British scene’. The multi-currency functionality means that Asian and US markets can also purchase items online.

Corporation Pop has developed an HTML5 game for dance music festival Creamfields. The game nods to the ‘Whack-a-Mole’ arcade game, encouraging players to click on (or tap on touch screen devices) a series of festival-goer archetypes as they pop up from their burrows, in front of the Creamfields stage.

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