The consultancy was tasked with creating a new branding system that would make Valio products easier to identify in store.
The project follows a 2009 refresh of Valio’s corporate identity, which was carried out by a Finnish consultancy.
Someone was appointed to the work in September last year, on credentials, according to co-founder David Law.
He says that the packaging had to be brought in line with the corporate identity and also stand out in store.
Law says, ‘In Finland they don’t use much point-of-sale material so you’re only really able to use what’s on pack to stand out.’
Someone developed a flexible and scalable system, which can be used across all the products and sub-brands.
Law says, ‘It’s scalable, so that you can decide how much “Valioness” you want on each product.’
The consultancy also introduced a series of graphic illiustrations that can be used across special products and seasonal ranges.
The new system is set to roll out across Valio’s entire range of more that 1000 products.