Someone creates new look for dairy brand Valio

Someone has created new branding and packaging for Finnish dairy co-operative Valio, which will be applied across more than 1000 products.


The consultancy was tasked with creating a new branding system that would make Valio products easier to identify in store.

The project follows a 2009 refresh of Valio’s corporate identity, which was carried out by a Finnish consultancy.

Someone was appointed to the work in September last year, on credentials, according to co-founder David Law.


He says that the packaging had to be brought in line with the corporate identity and also stand out in store.

Law says, ‘In Finland they don’t use much point-of-sale material so you’re only really able to use what’s on pack to stand out.’

Someone developed a flexible and scalable system, which can be used across all the products and sub-brands.


Law says, ‘It’s scalable, so that you can decide how much “Valioness” you want on each product.’

The consultancy also introduced a series of graphic illiustrations that can be used across special products and seasonal ranges.

The new system is set to roll out across Valio’s entire range of more that 1000 products.

Hide Comments (2)Show Comments (2)
  • naomi November 30, -0001 at 12:00 am

    Great job,well done. I like the illustration.

  • Si November 30, -0001 at 12:00 am

    Yet another post about the standard work of a trendy agency. There is nothing here we all haven’t seen before. The illustration is good. Mental note: stop using Omnes, it’s everywhere now.

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