The D&AD Student Awards winners in design
The D&AD Student Award Yellow Pencil winners were announced last night at a ceremony at London’s Spitalfields Market.
Student Awards entrants are asked to respond to real briefs set by sponsor brands. Here’s a round-up of the winners in design.
Digital Design
The brief was set by Microsoft, to develop a multi-screen experience for the Windows Phone. Yellow Pencils went to Justin Lim, Kenneth Au-Yeung, Sarah Fung and Stanley Lai and Yu-Chuan Lai, of Simon Fraser University in Canada, for their project to use the Windows phone as a link between the digital and physical worlds.
Graphic Design
Set by Pentagram, the brief tasked entrants to create a supplement for The Typographic Circle. Yellow Pencils went to Elin Mejergren, Josefin Janson and Nicole Kärnell from Beckmans College of Design in Sweden.
Packaging Design
The brief, from Design Bridge, called for packaging design for a ‘21st-century’ Scotch whisky that would appeal to an international female consumer. Yellow Pencils went to Melissa Preston of Edinburgh Napier University for this design based on newspaper small ads, and Batya Raff of Vega School of Brand Leadership in South Africa for this McKenzie packaging.
Branding
Set by Venture Three, the brief tasked entrants to rebrand the City of London. Yellow Pencils went to Hwasoo Shim and Jay Jung Hyun Yeo for this identity based around the use of a colon.
Environmental Design
The brief was set by IHG, and tasked entrants with creating a hotel room of the future. Yellow Pencils were awarded to Linda Halaszova of London College of Communications for this self-sufficient hotel room, which would be powered by biofuel from algae grown in water-pipes, and to Elizabeth Beal of the University of Huddersfield for the Urban Nest design.
While Daniel Sunden of Glasgow School of Art was awarded a Yellow Pencil for developing this concept for Hermitage, a transportable hotel.
Product Design
Sunglasses brand Oakley set a brief to design a new type of performance eyewear that could be used at the London 2012 Olympic Games. A Yellow Pencil was awarded to Lise Charpentier of Central Saint Martins College of Art and Design, for this design, featuring two sets of lenses.
Social Design
Set by the Helen Hamlyn Centre for Design, the brief tasked entrants to design a product, service, communication or environment to help someone who has suddenly become dependent on help for everyday tasks in their own home. A Yellow Pencil was awarded to Sebastian Reichel from Weisensee School of Art in Berlin, for this crutch design.
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