The Yard creates loom-inspired concept for Tessuti

The Yard has created a new concept for the flagship of premium fashion store Tessuti, incorporating a loom and spun yarn into the design.

Inside the new store
The Tessuti counter is clad in red gum timber veneer

The consultancy was brought in following a recommendation and asked to create a concept for a space in the Metro Centre, Newcastle.

Steve James-Royle, The Yard founder and creative director says, ‘They wanted a new concept that moves their brand forward into a position whereby they had an environment that was classy,aspirational and timeless.’

Yarn runs across the width of the ceiling
Area at the back of the Tessuti store

Taking inspiration from the name of the store, which is Italian for textile,  ‘we looked to create something around the idea of making textiles and creating clothing,’ says James-Royle, who wanted to add warmth to what would otherwise be ‘a very glossy and slick environment,’ he says.

A Harris Arm loom was obtained and restored before being set in the centre of the space with mannequins, so it can be used as a merchandise feature.

Yarn runs across the width of the ceiling
Yarn runs across the width of the ceiling

Above this, loom arms have been recreated, which support yarn running the width of the ceiling, where they trace back to spools behind the service counter. 

Yarn runs across the width of the ceiling
Spools behind the counter feed the loom arms

To introduce warmth, James-Royle says the design ‘stays away from stainless steel and chrome’ and instead brushed brass has been used for signage poles and cladding.

Yarn runs across the width of the ceiling
Inside the new store

Continuing this theme  ‘red gum timber veneer’ features at the counter, shoe area and low level tables, while acoustic panels on changing room doors absorb noise and give a ‘texturised and tactile’ feel says Royle.

Yarn runs across the width of the ceiling
Acoustic panels on chaging room doors

The changing room doors have leather covered handles ‘so nothing is cold to touch, and within padded Chesterfield stools have given brass inlays.’

Yarn runs across the width of the ceiling
The centre piece loom

The deign will roll out across six other stores in the north of England, starting with Liverpool in the new year, before being applied to new locations in the south of England, which are yet to be acquired.

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