Parents’ Week runs this week, until 28 October, and is based on the theme Make A Moment, aiming to be ‘a celebration of those moments that make being a parent and being a child so worthwhile’.
Emily Penny, brand planner at Together, says, ‘In previous years the focus of Parents’ Week was to engage with family practitioners – ie those that work professionally or voluntarily to support families in locations such as Sure Start centres.
‘This year, the objective was to engage with the wider public, so they needed a design for this purpose.’
The main identity uses the Make A Moment strapline, while campaign material uses the phrase I Love It When We… which can be matched to different activities.
Michael Connellan of the Family & Parenting Institute says, ‘We needed a logo that resonated with parents.’