RTV aired in 2009 and is Renault’s branded content channel, broadcasting 24 hours a day on Sky in the UK and Canalsat, Free and Alice in France, and online at www.renault.tv
Wonder pitched in February 2011 and was appointed to a project which was initially a refresh of the channel.
Wonder creative director Paula Williams says, ‘RTV had growing ambitions as a channel to have more diverse content and become a true entertainment brand. We had to find a solution to meet with the ambition.’
The new identity reflects the Renault brand’s core values of ‘dynamism, playfulness and spontaneity’ according to Williams, who says the new idents start and end ‘with the logo as the catalyst’ and comprise simple elements -‘cubes, spheres, diamonds, shape and colour’.
Outgoing onscreen idents ‘were very literal with road movement and people. We’ve now taken a more abstracted and purer route,’ says Williams.
The full on-air identity launched yesterday including logo, idents and bumpers.
Publicis Entertainment, which was handed the brand assets created by Wonder has developed apps for smartphones and tablets on the iOS and Android platforms.