The consultancy has been working on the branding with the Royal Botanic Gardens, Kew, which is developing the Big Lottery Fund-supported project.
SomeOne worked with illustrator Celyn Brazier to develop imagery for the campaign.
This is based around a hand, sowing a seed, which can be used in a number of different ways on different touchpoints.
The consultancy says the branding ‘visualises the act of a hand planting a brand world of “magic seeds”.’
SomeOne co-founder David Law says, ‘The identity was intended to be flexible enough to accommodate the range of activity and needed to work as well on a local authority website as on guerrilla advertising in inner-city areas.’
The campaign is launching this month with Grow Wild seeking nominations for potential sites across the UK to plant wild flowers.
From spring 2014, the campaign will see 1 million seed-sowing kits distributed around the country.