The Kinoko Custom Cycles store is launching in London’s Golden Square. The store is launching as a rebrand and replacement of the Tokyo Fixed store, which opened on Peter Street in 2009.
Harriman Steel has been working for the last seven months to develop branding and designs for the new Kinoko flagship – a 200m2, split-level store.
For the identity, Harriman Steel worked with illustrator Robert Grieson’s initial bespoke typeface, and introduced a bold, red colour as a nod to the brand’s Japanese origins.
Thermographic printing is used on stationery, price cards and swing tags, to pick out the graphics and branding.
For its work on the store design, Harriman Steel says it has aimed for an ‘industrial but hand crafted’ look for the interiors, which use materials including birch ply and chandler’s rope.
The ground floor features clothing, accessories and bikes, while 7-foot Bernhard Angerer prints and personal jerseys from Paul Smith adorn the walls.
The basement is stocked with frames, parts and accessories, with premium display cabinets, wall-mounted mesh systems and polished concrete flooring.
The lower floor also features a workshop, fitting room and social space for customers. Harriman Steel says it has aimed to create ‘a home from home for bike enthusiasts’.
The new Kinoko store opens this week.