Harriman Steel creates Kinoko Custom Cycles designs

Harriman Steel has created the look for top-end bike brand Kinoko Custom Cycles, developing the identity and retail designs for the company.

Kinoko bike frame
Kinoko bike frame

The Kinoko Custom Cycles store is launching in London’s Golden Square. The store is launching as a rebrand and replacement of the Tokyo Fixed store, which opened on Peter Street in 2009.

Kinoko merchandise
Kinoko merchandise

Harriman Steel has been working for the last seven months to develop branding and designs for the new Kinoko flagship – a 200m2, split-level store.

Stationery
Stationery

For the identity, Harriman Steel worked with illustrator Robert Grieson’s initial bespoke typeface, and introduced a bold, red colour as a nod to the brand’s Japanese origins.

Product bags
Product bags

Thermographic printing is used on stationery, price cards and swing tags, to pick out the graphics and branding.

Business cards, with thermographic printing
Business cards, with thermographic printing

For its work on the store design, Harriman Steel says it has aimed for an ‘industrial but hand crafted’ look for the interiors, which use materials including birch ply and chandler’s rope.

Ground floor
Ground floor

The ground floor features clothing, accessories and bikes, while 7-foot Bernhard Angerer prints and personal jerseys from Paul Smith adorn the walls.

Magazine rack
Magazine rack

The basement is stocked with frames, parts and accessories, with premium display cabinets, wall-mounted mesh systems and polished concrete flooring.

Basement level
Basement level

The lower floor also features a workshop, fitting room and social space for customers. Harriman Steel says it has aimed to create ‘a home from home for bike enthusiasts’.

Display cabinet
Display cabinet

The new Kinoko store opens this week.

Mesh shelving system
Mesh shelving system

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