LBi redesigns Scholl’s international websites

The new designs are initially launching in Italy – on Italian site www.scholl.it – and will launch in the UK later this year.

LBi was appointed to the work following a pitch and was tasked with developing a new platform to replace the previous brand website.

The consultancy says the new designs are particularly aimed at a female audience and that it has looked to ‘connect with customers by informing them about the benefits of regular footcare as a key part of a daily beauty regime’.

Abi Ellis, group creative director at LBi, says, ‘We’re aiming to engage Scholl’s female audience on an emotional level rather than just a functional one by creating content which demonstrates how regular footcare can reward and empower you every day.’