Land Design plans V&A couture show

The Victoria & Albert Museum has this week signed off creative concepts for the design of its 2007 autumn blockbuster on haute couture, created by Land Design Studio.

The exhibition, entitled The Golden Age of Couture: Paris and London 1947-1957, will launch to coincide with London Fashion Week next September, focusing on post-war haute couture. It will pull heavily on the museum’s collection of Christian Dior designs and display pieces by Balenciaga, Norman Hartnell and Givenchy.

According to Land Design Studio creative director Peter Higgins, the exhibition will have two main components. One gallery will take a practical aspect, focusing on the skills, processes and craftsmanship of haute couture, along with the creative inspiration behind some of the styles.

A second gallery will feature the collection itself in a ‘more elegant, immersive and theatrical space’, says Higgins.