Audiovisual brand Loewe is poised to open its first three UK stores, designed by German design consultancy Brand Office, with lighting by Austrian group Zumtobel.
Located in London’s Battersea and Hampstead as well as in Glasgow, the three dedicated outlets and two revamped concessions in Harrods and Oxford Street’s Selfridges store will exclusively offer Loewe products.
Brand Office says the stores will make heavy use of the colour white, to help differentiate the premium Loewe brand from other audiovisual retailers.
The product line will include Loewe’s new range of televisions, designed by Tom Schönherr and featuring customisable inlaid panels.
Brand Office is Loewe’s principal design partner, and has worked with the home entertainment products supplier since about 2003 on its branding, marketing and retail design.
The new UK stores and revamped concessions will open on 26 November.