Digital consultancy NS Design is offering its services for free for one day next month, in a move the Design Business Association has condemned as ‘damaging to the industry as a whole’.
NS Design business development manager Kenny Roy explains that the scheme will allow ‘existing or prospective clients looking for design advice or information on how to set up a blog or apply search engine optimisation to their website to forward their queries to us. We will pick them at random and work our way through them’.
Taking place on the 19 December, the day has been organised ‘in the spirit of fun, to spread some festive cheer’, says Roy.
But DBA president Nick Ramshaw says, ‘Free pitching is bad enough, but at least it means that someone has a small chance of winning a significant job. Designers have given their expertise for too little for too long.’
Roy defends NS Design’s position, saying that it will not do any ‘serious’ design work that day.
‘We won’t have time to do pro bono designs for everyone that calls in – the day is just about giving advice for free in the season of goodwill.’