Dutch conference puts spotlight on service design

Europe’s first conference dedicated to service design kicks off today in Amsterdam, featuring speakers from UK groups Engine, Live/Work and Think Public.

Engine co-founder Oliver King will speak tomorrow about the group’s work for Virgin Atlantic at Heathrow Terminal 3, describing the process of storyboarding and scripting the passenger journey through the terminal.

Alex Nisbett, principal at Engine, will run a workshop on practical service design methods, while members of Think Public will examine how to design for healthcare services.

Live/Work head of insights Rory Hamilton and head of service capability and project lead Sean Miller are to speak about how service design can change an organisation from the inside.

Offering brands’ perspectives on the value of service design are Denis Weil, senior director of innovation planning and advanced concepts from fast-food chain McDonald’s, and Nokia senior designer Jamin Hegeman.

The Service Design Conference takes place in Amsterdam until 26 November, at venues including the Association of Dutch Designers.

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