Created by the retailer’s in-house team, the new concept will see interiors tailored to each location, with the eventual goal of making every Starbucks store unique.
Inspired by loft living, the shop will be ‘contemporary and light-filled’ and ‘reflect the character of the surrounding area’, according to a release from the coffee retailer.
Starbucks is keen to push its credentials as a socially and environmentally responsible company with the new format. Starbucks claims that this ‘beacon’ London store makes use of reclaimed wood panelling, picture frames salvaged from a Victorian brewery and Welsh oak from the storm of 1987.
New features also include a bar area that the retailer hopes will encourage conversation between customers and staff.
Starbucks’ global design senior vice-president Tim Pfeiffer calls the shop, on Conduit Street, W1, ‘a huge leap forward in coffee-house design’.
The store will bear Starbucks’ original logo from its first store in Seattle, founded in 1971. The marque is based on a 16th-century Norse woodcut featuring a mermaid encircled by the store’s original name, Starbucks Coffee, Tea, and Spice.
The new interiors concept will roll out gradually in the UK and globally when new stores open or come up for refurbishment.