The consultancy has been working on the development of Nectar’s brand experience and was appointed to design the online Christmas pages in the summer following a credentials-led pitch.
Studio Six was briefed to create pages for the Christmas e-store that increased retention of customers and loyalty to Nectar’s partners during the busy Christmas trading period, says a Studio Six spokeswoman.
She adds, ‘We used the snow globe because it’s both Christmas-y and is about keeping everything in one place. It’s a one-stop-shop and a safe pair of hands.’
When customers visit the Nectar Christmas store online, they can choose from eight retail categories to access relevant partners. As users hover their mouse over a category, the objects inside the snow globe change to relevant items, such as a Buzz Lightyear toy for the Kids Toys category.
Studio Six has also created a version of the e-store for the period directly after Christmas, when the snow globe will be switched with sale bags, says the spokeswoman.