Blue Marlin has created new packaging designs for the global relaunch of Vaseline lotions.
Vaseline brand owner Unilever is revamping Vaseline Essential Moisture body lotions to reflect growing consumer demand for natural ingredients in skincare products.
The designs use warm tones and images of the ingredients, such as aloe vera, to bring the product to life in a modern, attention grabbing way. They were crafted by Blue Marlin’s New York studio.
Anna Milivojevich, associate creative director Blue Marlin New York, says, ‘The design highlights what makes the product special to the consumer: natural ingredients, the latest in skincare science, and ultimately creating healthier skin.’
The new design has been applied to the Oat Soft, Aloe Fresh and Cocoa Radiant ranges.
A Blue Marlin spokeswoman says the roll out of the Vaseline navigation system started in 2007, with the revamp of Vaseline Intensive Recue. As it is a global relaunch, it has taken a number of years to apply the system.
The brand redesign reflects the product’s revamping. The spokeswomam says, ‘This is a major design update since 2007. It’s giving a modern look to the reformulated product.’
Blue Marlin is a long-standing design partner of Unilever, with the gorup having worked in partnership for 12 years.