Mark Wickens, founder of Brandhouse, says he has been looking around for a couple of years for a partner who ‘can help the agency grow faster on a bigger stage’.
Wickens says the move has been driven by ‘clients increasingly asking for design in the broader sense’.
He adds, ‘Rather than looking for maybe just packaging or an identity, clients are looking for a broader engagement and want us to be more involved in executional aspects.’
The project pictured, St Stefanus, for SAB Miller, is an example of ‘design in the broadest sense’ says Wickens, as touchpoints include brand identity, packaging design, glassware design, key advertising visuals, online video content and brand collateral (coasters).
Hangar Seven specialises in creating content for retail and consumer brands, and working out strategies for distributing this content.
Wickens says, ‘Brandhouse has always been about creativity but they can bring these executional aspects to our clients; all the big players are recognising the need for a consistent feel.’
Brandhouse and its 40 staff will leave its Maida Vale, London studio and head to Hangar Seven’s Shoreditch, London Studio.
Hangar Seven has a team of 120 people working across offices in London, Manchester, Leeds and Faro, Portugal.