LoveSpace was initially looking to overhaul its website with consultancy MorphLondon, which brought in The District to create a new visual identity for the brand, which collects, stores and delivers boxes for users.
According to LoveSpace managing director Steve Folwell, the new designs are ‘no nonsense and to the point’.
The branding uses a mainly black and white colour palette, with typeface Futura Bold used for headings and Book for body text.
The District brought in illustrator Jonathan Burton to create a series of images that look to communicate the needs of different customers that might use the service. These are arranged in still-life groups, with the main image on the site due to change annually, according to the consultancy.
These illustrations are also used in an explanatory video created by The District.
Mark Jones, The District junior designer, says, ‘We wanted to make [the branding] a lot more simple and to express what they did better.
‘We felt it really benefitted from the illustrative style’.
The new branding will be used across the MorphLondon-designed website, marketing materials and branded LoveSpace boxes.