The District rebrands storage company LoveSpace

The District has created new branding for storage solution company LoveSpace, based around the concept of ‘live a bigger life, one box at a time’.

Lovespace logo
Lovespace logo

LoveSpace was initially looking to overhaul its website with consultancy MorphLondon, which brought in The District to create a new visual identity for the brand, which collects, stores and delivers boxes for users.

According to LoveSpace managing director Steve Folwell, the new designs are ‘no nonsense and to the point’.

The branding uses a mainly black and white colour palette, with typeface Futura Bold used for headings and Book for body text.

Jonathan Burton illustration
Jonathan Burton illustration

The District brought in illustrator Jonathan Burton to create a series of images that look to communicate the needs of different customers that might use the service. These are arranged in still-life groups, with the main image on the site due to change annually, according to the consultancy.

These illustrations are also used in an explanatory video created by The District.

Mark Jones, The District junior designer, says, ‘We wanted to make [the branding] a lot more simple and to express what they did better.

‘We felt it really benefitted from the illustrative style’.

Lovespace box
Lovespace box

The new branding will be used across the MorphLondon-designed website, marketing materials and branded LoveSpace boxes.


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  • Steven Hughes November 30, -0001 at 12:00 am

    Got to the bottom of the article and thought it was about dropbox – good job the angle on that box is slightly different or I might of got confused

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