A vocal identity for an engineers’ benevolent fund

Powell Allen has created a new identity for the Institute of Civil Engineers Benevolent Fund, which uses a logo based on a hard hat/speech bubble.

Powell Allen co-founder Christopher Allen says the consultancy was appointed following a credentials pitch in March and tasked with creating an identity that would make the organisation “more approachable, understandable and relevant”.

Allen says: “[ICE] does great work by this wasn’t reaching or being recognized by enough people.”

Allen says that alongside the new identity there is a new “powerful” tone of voice, while clearer messages and communications “emphasise the services of the organisation and the actions it takes”.

These new touchpoints include a new website and print communications, which feature illustrations by Adi Daker and Emma Kelly.

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