Fiasco Design helps Pelican Books feather its nest online

Penguin imprint Pelican has launched a new website created by Fiasco Design which allows people to buy and read Pelican Books on the site.

The launch follows the exhumation of the Pelican brand earlier this year, the redrawing of the standing and flying Pelican marks, the printing of the Pelican books, and graphic designers coming together to create a series of Pelican t-shirts.

Penguin designer Matthew Young has led an in-house team “to ensure the imprint’s values of clarity and accessibility are carried seamlessly across print and digital”, according to Penguin.

Fiasco Design has worked with Penguin for ten months on the site  [] and aimed to “create a flawless digital reading experience” which is comfortable to read across devices, according to consultancy creative director Ben Steers.

The website, which has been designed “from the ground up” allows readers to browse and read titles across the full range of smartphones and tablets, Steers says.

As readers move from device to device, their place is bookmarked so they can pick up where they left off.

Footnotes are embedded in the text for “easy and immediate reference” and maps and diagrams have been redrawn in full colour and optimised for the web.

Young says: “These books speak the same distinctive visual language as the paperback editions, but have been reimagined for the web, and designed to be easily accessible, clear and easy to interpret, and of course uniquely Pelican.”

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