Globe Player, gives access to more than 50 Shakespeare productions as full-length HD films, which can be rented (streamed) or bought (downloaded).
Qip is a two-man digital consultancy run by designer George Shapter and developer Joe Robertson, which was appointed on recommendation.
Initial conversations were held almost a year ago when Shapter says the consultancy was tasked with creating something “dark and different” with “cinematic atmosphere”.
Shapter says that so many brands want a clean look that’s “white, minimal and calming” and that: “I enjoyed instead working on something a bit darker that showed lots of drama and turmoil – and I got to play with highlights and drop shadows”.
Shakespeare’s Globe wanted the new service to “feel like a screen and a gallery for the content”, says Shapter.
The responsive site works on mobiles and other devices and features a left-hand-side navigation.
Plays are organised according to Shakespeare’s First Folio in a bid to avoid contentious “academic arguments” Shapter says.
The Globe Player features the Globe to Globe series of plays, which were performed in 37 different languages, while the other 13 plays are in English.
Content will be expanded and updated, and education subscription services are also being looked into.