Michael Peters to step down

Michael Peters is stepping down from his role as chairman and chief executive of Identica.



Michael Peters is stepping down from his role as chairman and chief executive of Identica.



The consultancy confirmed that Peters will continue to work on ‘some’ existing Identica client projects, and that it will be announcing plans regarding a new chief executive ‘in the near future’.



In a press statement, Identica general manager Jean-Luc Viard-Gaudin says, ‘We have always known that one day Michael would want to be less involved in the day-to-day running of the business, so we have worked with him to plan his gradual withdrawal.’



Peters sold Identica to Canadian communications group Cossette in December 2003. Peters founded Identica in 1992 following the demise of his previous company Michael Peters Group.



His departure comes following a period of restructuring at the consutlancy. In July Identica promoted Chris Riley to the position of senior creative director, replacing Dana Robertson, who left to set up his own company.


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