PDD appoints new technical design team leader

Product design group PDD has appointed Max Middleton as its new technical design team leader.

Middleton will lead a team of engineers at PDD, and is tasked with innovating products and creating intellectual property in the fields of consumer electronics, medical products, industrial equipment and fast- moving consumer goods.

Middleton brings ten years of experience designing medical devices to his new role. His previous position as senior consultant at Cambridge Consultants involved the design of inhalers, surgical instruments, injector pens and fertility monitors.

Besides medical goods, Middleton was also involved in the development of white goods, vacuum cleaners and telecommunication products at Cambridge.

London-based consultancy PDD lists its top global clients as Orange, LG, Nestlé, Gillette, Samsung, Ford, Bristol-Myers Squibb, Belron, Vocollect and Merck Serono.