Delete London works on online takeaway brand

Just Eat, which launched in 2001, is an online portal for ordering takeaway food which operates across the UK and Europe.

Delete has been appointed this week following a pitch against up to four other consultancies.

Just Eat marketing director Mat Braddy, who joined four weeks ago from the Financial Times, where he was global marketing director, says, ‘We want to be a brand that appeals to Shortlist readers in their mid-20s. We want the site to be a bit more modern and contemporary.’

The company is also launching a TV advertising campaign, created by Hooper Galton, which will launch nationally next year.

The website will undergo a redesign next month, which will be carried out in-house, before Delete embarks on a six-month redesign project, according to Braddy.

The work comes after a recent £10.5m venture capital investment in Just Eat from Index Ventures.