Appointed in March following a credentials pitch, the consultancy was initially briefed to create an online brochure for its Guide To Oxford Colleges and Halls, in a bid to create a cheaper, Greener alternative to its printed brochure.
This was extended to include three other course prospectuses, which the consultancy designed with the same navigation as print brochures.
‘The client wanted it designed to look like a book, as its way of writing copy still lends itself to this format, so we’ve divided it into chapters,’ says Kate Tanner, creative director at Positive New Media. Pages can be turned in each brochure, and there are links to video content and case studies ‘to tell the Oxford story’, Tanner adds.
The Said Business School has recently undergone a rebrand and Tanner says she wanted to make best use of this. ‘We avoided putting the interactive contact in the brochures, which would have over complicated things, and instead concentrated on clarity and bringing out the colours in a bold way.’