Brandopus creates ‘pared-back’ Country Life designs

Brandopus has created new packaging designs for Dairy Crest butter brand Country Life, which the consultancy says have been ‘pared back’.

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The consultancy has worked with Dairy Crest for a number of years and created the previous identity for Country Life in 2008.

The consultancy has also worked on Dairy Crest’s Chedds, Utterly Butterly and Clover brands.

Paul Taylor, creative director at Brandopus, says of the new designs, ‘This was an opportunity to build on the distinctive brand identity that is now firmly established in the consumer’s mind.

‘We have reduced the number of elements on the pack to allow us to strengthen and emphasise the visual equities that make the brand unique.’

The new packs feature the Country Life logo on an angle, which Brandopus says, ‘refelects the rural and straightforward nature of the brand’.

The consultancy says it has stripped back the design in order to ‘present the brand in a more confident way’.

The new design is rolling out across the five Country Life varients this month.

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