Harriman Steel uses optical illusions for BBC’s Disturbia Halloween concert

Harriman Steel has used optical illusions in its promotional material for the BBC Concert Orchestra’s Disturbia event, which is billed as ‘an alluring alternative to mainstream Halloween entertainment’.

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The concert, which takes place tonight, features Patrick Nunn’s arrangement of Nannou, by Aphex Twin, and Radiohead guitarist Jonny Greenwood’s 48 Responses to Polymorphia.

The programme also features Francis Poulenc’s La Voix Humaine, based on a Jean Cocteau play, Penderecki’s Polymorphia, which was used in films The Shining and The Exorcist, and Berio’s Visage, which, according to the BBC, was banned from Italian radio for being too pornographic.

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Harriman Steel says it has created ‘eye-catching’ communcations using an optical illusion across print and digital collateral.

This work features the word ‘Disturbia’ picked out in the optical illusion text, as well as a moving cicular image on the website.

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Harriman Steel says the performance night programme features eye masks for the audience – ‘to make the experience all the more powerful and even a little scary’.

Harriman Steel has worked on communications or the BBC Concert Orchestra for more than two years, and has produced material for events including Piccard in Space.

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