Charity the Canal & River Trust replaces its predecessor, the Government-funded British Waterways and with the new name comes a new identity, which has been developed by Pentagram for free.
The charity will be known as Glandwr Cymru in Wales.
Pentagram’s Rushworth, who developed the original British Waterways and Waterways Trust identities, began work on the Canal & River Trust identity in March.
Rushworth says, ‘I was immediately interested when I heard about the new waterways charity. I helped create British Waterways’s logo in the 1980s and I was keen to get involved in developing the Canal & River Trust brand.’
He adds, ‘The nation’s canals and rivers are inspirational and I’m delighted that Pentagram’s work will help spread the word to an even greater audience.’
The Canal & River Trust says it will be working with waterway organisations to roll out the new identity across its network, perhaps by providing a ‘signing kit’ for local groups.