Pentagram’s John Rushworth brands Canal & River Trust

Pentagram partner John Rushworth has created the branding for new organisation the Canal & River Trust, which tends to the 3500km of waterways across the country.


Charity the Canal & River Trust replaces its predecessor, the Government-funded British Waterways and with the new name comes a new identity, which has been developed by Pentagram for free.

The charity will be known as Glandwr Cymru in Wales.

Pentagram’s Rushworth, who developed the original British Waterways and Waterways Trust identities, began work on the Canal & River Trust identity in March.

Rushworth says, ‘I was immediately interested when I heard about the new waterways charity. I helped create British Waterways’s logo in the 1980s and I was keen to get involved in developing the Canal & River Trust brand.’

He adds, ‘The nation’s canals and rivers are inspirational and I’m delighted that Pentagram’s work will help spread the word to an even greater audience.’

The Canal & River Trust says it will be working with waterway organisations to roll out the new identity across its network, perhaps by providing a ‘signing kit’ for local groups.

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  • nick mead November 30, -0001 at 12:00 am

    I think think this new logo is inspired, I love it!

  • Paul Truswell November 30, -0001 at 12:00 am

    I agree with Nick Mead… re-branding can be a soul-less, uninspiring and wasteful exercise, but if this new logo is anything to go by the future is looking very good for the Canal and River Trust. I think the new logo is close to perfect; I hope it inspires wise decisions for the future of our fabulous inland waterways 🙂

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