Bow and Arrow brands new east London cocktail concept

Bow and Arrow has creatied the branding for White Lyan, a new cocktail bar in east London that exclusively sells its own eponymous range of drinks.

White Lyan bottles
White Lyan bottles

The bar, which will stock no other brands, was founded by brother and sister Ryan and Natasha Chetiywardana, who is also the founder and creative partner of Bow and Arrow. It is co-owned by former Dazed and Confused fashion editor Karen Langley.

White Lyan logo
White Lyan logo

The branding looks to underscore White Lyan’s policy of stocking no perishables (such as ice and lemon) and creating all drinks at the bar, using a ‘very simple’ look, says Bow and Arrow.

‘The brand needed to act as an umbrella, one that could cover spirits and cocktails that span every category, and categories that don’t even exist yet’, says the consultancy. ‘The Mr Lyan brand needed to be simple, smart and with an underlying sense of humour that pervades the entire concept, and the owners’.

White Lyan spirits label close up
White Lyan spirits label close up

The main logo sees the ‘A’ in ‘Lyan’ used for form a lion’s nose, aiming to form a ‘simple, smart and confident identity.’

The bottles for the White Lyan spirits range feature illustrations hand-drawn by Ryan Chetiywardana, aiming to reflect his role in ‘handcrafting’ the cocktails at the bar.

White Lyan spirits
White Lyan spirits

The illustrations look to represent ‘the ingredients that make the spirit what it is’, according to Bow and Arrow.

White Lyan menu
White Lyan menu

The consultancy says, ‘The simplicity and honesty of the drawings make the brand more accessible by being so informal, but also show the true handmade nature of each of them. The honesty of the drawings also show the heart and care that has gone into each bottle.’

White Lyan receipt
White Lyan receipt

Latest articles

Remembering Jon Daniel: 1966-2017

We look back on the life and work of the Design Week columnist, independent creative director and social activist “who helped put black participation on the political map”.