The concept was oringally developed for the US, and is being tweaked to ensure compliance with local regulations and material specifications.
Inside the stores, white and grey tones have been replaced by polished concrete, gloss-black wall bays and display accessories with illuminated graphics. Wall finishes include brick slips, red feature walls and textured wall papers.
Meanwhile mid-floor fixtures have been redesigned and use carbon fibre, natural timbers, powder coated metals, and Corian.
One store in Eindhoven, The Netherlands, and the other in Oberhausen, Germany, following the London Oxford Street store, and Footlocker’s five UK stores are to receive the treatment in due course.
It is part of a strategy to ‘update the look and feel within the store’ according to RPA marketing executive Sasha Cuff, who says exterior signage remains unchanged as well as the staff’s ‘stripey uniforms’.