I like it. What is it?

I like it. What is it? Anthony Burrill asks through one of his sardonic typographic statements, cast in classic letterpress type.

I like it. What is it?

Now Burrill’s best-loved works have been bound up as posters on heavyweight art paper in a new volume by Laurence King, which also includes a sticker sheet in ‘special inks’.

I like it. What is it?

On the back of each poster is a description of the project and comments on Burrill’s work from key collaborators, and it seems he mixes with all sorts these days.

I like it. What is it?

Pop-philosopher Alain de Botton says, ‘Burrill is a great designer because he makes you notice and appreciate truths that would otherwise remain dead and inert. His work has such resonance because it’s so true: we should all work hard and be nice.’

Thanks Alain. And there you go, ‘Work hard and be nice to people’ is another one Burrill’s piercing typographic insights included in the book.

I like it. What is it?

The launch of I Like It. What Is It? will be marked with an exhibition of the same name showcasing work from the book, running from 8-30 November at KK Outlet.

I like it. What is it?

The 64-page paperback book is priced £19.95 and available from Laurence King.

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