New look and visualisations for 2013 Aid Transparency Index

SVIDesign has created the branding for the 2013 Aid Transparency Index, which rates the transparency of global aid donors.

Aid Transparency Index 2013 logo
Aid Transparency Index 2013 logo

The consultancy worked on the project with the index creators Publish What You Fund, an NGO that campaigns for transparency launched by a coalition of international governance and access-to-information organisations, operating from London and Washington, D.C.

Infographics
Infographics

SVIDesign was approached for the project this summer having created the look for the Defence Anti-Corruption Index of NGO Transparency International.

The consultancy designed new branding, collateral, data visualisation graphics and a website for this year’s index.

Aid Transparency Index website
Aid Transparency Index website

Liam Hine, designer at SVI Design, says, ‘The logo is meant to represent holding donors and organisations under the spotlight, making sure they’re held accountable.

‘The logotype had to be strong enough to stand-alone. We used red as it’s the most strong and powerful colour there is’.

Hine says that in future years, the logo may be modified to use a different key colour. The star shaped graphic used to display the findings can also be changed for future indexes, he adds.

Aid Transparency Index website
Aid Transparency Index website

The graphic is shown online, the Index’s main deliverable, as well as on printed reports and collateral such as stationery, with the new look and interactive website aiming to achieve a ‘heightened and more sustained engagement across the entire calendar year’.

Aid Transparency Index website
Aid Transparency Index website

Hine says, ‘In previous years there were problems with formatting such a massive data set in an accessible way. It has to be concise for online, as the website is also used as a presentation tool, and we wanted to make it accessible for the average citizen who has an interest in this sort of thing’.

Aid Transparency Index folder
Aid Transparency Index folder

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