SomeOne is orchestrating the brand repositioning of independent fund management company Taube Hodgeson Stonex.
The London design consultancy secured the work after a three-way competitive pitch in a bid to move the group away from having an overtly traditional investment banking look and feel.
THS’s new branding will take the central motif of a hummingbird designed to reflect the company’s ability to cherrypick investments around the world.
The delicate design is picked out employing a combination of matt black and silver foils across a range of materials. No ink has been used in the production.
‘THS displays a return to craft in its approach to global investments,’ says SomeOne founder Simon Manchipp.
‘We wanted their branding to embody both this and their elegant selection process through the use of a hummingbird,’ he says.